✌️
Sup, I'm Daniel. Just a goofy kid with too many hobbies.

A Jack of All Trades?

EDUCATION
University of California, San Diego
Class of 2017: B.S. in Cognitive Science specializing in Human-Computer Interaction.

UCSD Extension
2019 - present: UX Design Certificate (in progress).

High Tech High Chula Vista
Class of 2013.
WORK EXPERIENCE
Sony Electronics
June 2017 - July 2018
Human Factors Engineer/UI Design Intern

Sony Electronics (Yoh)
July 2018 - April 2019
Human Factors Engineer/UX Researcher (Contractor)

SKILLS
Languages: HTML, CSS, & JS

UX/UI: UCD, user research, usability testing, test planning, in-person interviews, process and user flows, customer journeys, storyboarding, survey creation, project management, user test moderation, personas, A/B testing, heuristic evaluation, empathy mapping, competitor analysis, iterative prototyping, expert review, cognitive ethnography, photography, video

Tools/Software: Adobe Photoshop, Adobe Illustrator, Microsoft Office, Invision, Visio, Proto.io, Axure, Qualtrics, Github, Shopify, Adobe Lightroom, Adobe Premiere Pro
HOBBIES
Photography
Videography
Cars/motorsports
Audio/music
Film
Graphic design
Print/media
Fashion/streetwear
Food
Anime
Kpop
Cycling
Traveling
Singing in the car
Spontaneous outings with friends
CONTACT
EMAIL: danielrvroberto@gmail.com
LINKEDIN: linkedin.com/in/danielrvroberto
EXPERIENCE
Sony Electronics, Inc.
Human Factors Engineering (Contractor)

• Moderate usability, sound preference, OoBE, and concept evaluation tests
• Create usability reports detailing the usability issues and opportunities, usability ratings, data, evaluations, and design recommendations for stakeholders
• Created usability test plans, research plans, and surveys
• Provided feedback for redesigning start guide designs, as well as mobile app software and design
• Create and analyze surveys for various usability tests and participant recruitment
• Communicate and plan user testing, analysis, and reports/reviews with stakeholders and team members
• Conduct competitive and expert reviews
• Support in moderating user testing and provided software/hardware troubleshooting and setup
• Create storyboards, illustrations, personas, and high level wireframes
• Assist in providing feedback within design process and project scope
• Supported in home visits, off-site projects, and in-person interviews

Sony Electronics, Inc.
Human Factors Engineering / UI Design (Intern)

• Conducting expert usability reviews on various tech products and concepts
• Recruit participants for usability tests and concept surveys based on test criteria
• Work accordingly and alongside stakeholders
• Created a voice controlled concept living room for testing purposes and concept springboarding
Human Factors Engineering / UI Design Intern (UX Researcher)
• Conducting expert usability reviews on various tech products and concepts
• Recruit participants for usability tests and concept surveys based on test criteria
• Work accordingly and alongside stakeholders
• Created a voice controlled concept living room for testing purposes and concept springboarding
• Photographing client events and cooperating with their photographic requests
• Conducting usability tests and surveys and support for focus groups
• Support for moderation and data capturing in usability tests
• Use various methods and techniques for capturing and analyzing data (empathy Mapping, personas, customer journeys, mockups, focus groups, card sorting, competitor analysis, accessibility analysis, cognitive ethnography)

H&M
Sales Advisor

• Worked in a fashion and customer focused retail business to provide a pleasant shopping experience and customer service to customers

Evhie Entertainment
Photographer / Assistant

• Assisting the emcee and DJ in providing clients a memorable event experience
• Photographing client events and cooperating with their photographic requests

BREWnGO Technologies
Design Intern

• Working alongside engineers on product design and with developers on web/app design
• Assisted in defining user needs and personas
• Collaborated with developers on competitor analysis, conducted heuristic evaluation of website and designed mockups for the app

Macy’s, Inc.
Retail Sales Associate

• Worked in a fast paced retail environment to provide a pleasant shopping experience and customer service to customers

Fashion Quarterly Magazine
Chief Photographer

• Collaborating with directors and directing shoots, locations, and settings
• Photographing models and places for student run publication

De Palma Leather
Production Assistant

• Assisting in production and design of leathercraft goods
• Communicating with clients, vendors, and in shop logistical support

CWPHS MIPARC (Center for Wireless Public Health Systems - Multilevel Intervention for Physical Activity in Retirement Communities
Research Intern / Videographer

• Assisting the researchers document, organize, and analyze field study data
• Documenting and producing promotional video for the study

PROJECTS
(Passion Project) A Navigation Assistant for the Car Enthusiast
Founder & Researcher

• TBA, in progress

SD School Gardens Teacher Collaboration Tool
User Liaison + Developer

• Communicated with potential users for needfinding and empathy mapping, conducted competitor analysis and produced prototypes for user testing of a information hub for school gardening

Safety Squad
Researcher + Designer

• Conducted interviews to define user needs and personas for an app feature that addresses issues and incidents on campus
• Produced high fidelity mockups to prototype for user testing via InVision

Sharpshooters
Researcher + Manager

• Utilized piggyback prototyping to facilitate a novel social experience of bringing nearby photographers a single location

Chewsr
Designer + Developer

• Managed a team to develop a web app that randomly chooses restaurants for a user
• Conducted needfinding, user testing, heuristic evaluation, A/B testing, and development in HTML, CSS, JavaScript and Node.JS